TISSOT NAVIGATOR | PEPSI 1974 NOS
A breathtaking Pepsi chronograph in original condition and sporty, elegant patina Switzerland, 1974s
CHRONOGRAPH | STEEL | CALIBER TISSOT 2481 | AUTOMATIC | 37MM (40MM WITH CROWN) | SIGNED ORIGINAL CONDITION WITH BRACELET, MOVEMENT, CROWN AND ORIGINAL BAKALITE BEZEL | REF. 44940 | BLUE DIAL | 1974 | SWISS MADE
Tissot has been building the Navigator model since 1953, initially with a world time display. In the 1970s, the Swiss manufacturer intensified sports sponsorship and supported Formula 1 drivers such as Jacky Ickx, Clay Regazzoni and Mario Andretti in particular in racing. The adjustments to the Navigator are reflected in this sporty, world-class chronograph variant.
This tissue is in a very nice condition and shows no signs of wear. There are no deep scratches, dents or the like, the glass is scratch-free. Please use the high-resolution images as a reference.
Technically, this chronograph works perfectly.
TISSOT was founded in 1853 as the watchmaker's workshop Ch. Félicien Tissot & Fils by Charles-Félicien Tissot and his son Charles-Emile Tissotom in Switzerland. Today Tissot is part of the Swiss Swatch Group.
Tissot has been manufacturing luxury wristwatches since 1915 and with its own factories since the 1920s. The international expansion was successfully accelerated very quickly and new markets were conquered with the high-quality Swiss products. Because of the collapsing sales markets in Russia, Tissot sought to merge with Omega in 1930 to form the 'Societe Suisse pour l’Industrie Horlogere ‘. After decades of success, the quartz crisis in the 1970s led to the founding of the Swatch Group in 1983, which still owns the company and brand today.
Today Tissot is one of the most traditional and internationally best-known Swiss manufacturers of high-quality and luxury watches and is a big player in the Swiss watch industry worldwide.
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