Excelsior Park is a traditional Swiss watch brand with an exciting history closely linked to the development of mechanical chronographs. Although the brand is less well-known than Rolex or Omega, it is highly valued among connoisseurs and collectors. Here are the special features of its company history:

#1 Foundation and Name

The brand was 1866 founded by Jules-Frédéric Jeanneret in Saint-Imier, Switzerland, a center of Swiss watchmaking.
The name Excelsior Park was used from the beginning of the 20th century and essentially means "the highest place" or "ever higher," symbolizing innovation and prestige.#2 Specialist for ChronographsExcelsior Park was a true pioneer for mechanical chronograph movements. The brand not only produced finished watches but also its own movements, which made it a true manufacture.

Particularly well-known is the caliber 4 – a precise, manually wound chronograph movement with a column wheel mechanism, which was valued for its quality and reliability.

#3 Collaboration with other brands

Excelsior Park supplied movements to many well-known watch brands, including:

• Gallet

• Zenith

• Girard-Perregaux

• Heuer (later TAG Heuer)

These collaborations contributed to Excelsior Park playing a key role in the development of chronographs in the 20th century.

#4 Military Deployment Company History of Longines

In the 1940s and 50s, Excelsior Park produced many chronographs for military purposes, especially for the Swiss Army. These watches were robust, precise, and clearly readable – ideal qualities for use in the field.

#5 Decline and Revival In the 1980s, with the rise of the Quarztechnologie, Excelsior Park, like many other mechanical manufacturers, ran into financial difficulties and disappeared from the market.

Since the 2020s, Excelsior Park has been experiencing a revival: the brand has been revived and is launching newly interpreted models in vintage style – with modern technology, but inspired by classic design.#6 Design and Collector's Value

• Simple, functional dials

• Mechanical chronographs with column wheel control

• Vintage charm combined with technical substance

• Models from the 1940s–1960s are especially sought after

Excelsior Park is a true chronograph cult label with great historical significance. The brand embodies the golden age of Swiss chronograph mechanics – with in-house developed movements, military robustness, and elegant restraint. Today, it is making a comeback in retro style and appeals to collectors as well as new enthusiasts of classic mechanics.